Campaign creation, animation, print & digital design
Public House Petersham's annual 2024 Women in Wine Festival, celebrating female wine makers and lovers in honour of International Women's Day.
Women in wine festival
Design and execute a visual marketing campaign with on-the-day collateral for the 2024 Women In Wine Festival held at Public house Petersham.
brief
Considering Public House Petersham's edgy brand identity, I took a subtly softer approach by introducing cooler purple tones, a hand-written script typeface and collage-style graphics. The artwork feels semi-nostalgic using a warped checkerboard background and grainy imagery, complimented by the iconic PHP illustration style and custom typeface.
The art was used to promote the festival in lead up to the event through local, in-venue and digital marketing, as well as on-the-day collateral. This was rolled out across complimentary signage, way-finding, drink cards, posters, flyers and wine tasting booklets to drive the festival aesthetic for a cohesive and engaging feel.
creative direction
