animation, content creation
Bringing next-level indulgence to Parramatta Square, with a creative range of sweat and savoury pastries promoted to perfection.
threefold
pastry
Create monthly animated advertisements showcasing the unique offerings and brand awareness across social platforms.
brief
Utilizing animation and brand photography as a key engagement driver, Threefold’s ad strategy is quirky with a tasty surprise – just like their pastries. Working with the Social team at Distil, I developed a series of monthly ads, utilsiing updated photography from our shoots.
Since the team took over Threefold’s social media management early 2023, I developed a suite of animated templates in After Effects aiming to streamline our content creation process. This allows our graphics team to quickly create cohesive, recognizable content for the brand, without wasting precious time or resources in project set up and creation.
creative direction
