brand identity
An identity built on sought-after reconciliation with the Indigenous people in the heart of Dharug Country.
hills yarning
Develop a visual identity for Hills Yarning inspired by commissioned work from Indigenous artist, Lucy Brush. The identity should communicates the historical significance of the Hills journey and transitional push for change in the community.
brief
Artist: Lucy Brush
Designer: Holly Theissen
credits
Influenced by talented Indigenous artist Lucy Brush, the Hills Yarning brand identity is built around connection to land and community of Dharug Country. The brand tells more than the story of our ancestors, but the challenges the community continues to face concerning a deeper problem of acknowledgement, inclusion and acceptance of cultural diversity. The logomark portrays the insightful connection between Lucy’s artwork “Hills Yarning” and the council groups’ drive for change.
Symbolism is drawn directly from the artwork with earthy elements representing soil and land, track prints reflecting the journey of our ancestors and iconography demonstrating the Hills as a “meeting place”. The strong san-serif typeface gives the brand a professional stance, complimented by the personalized, hand-drawn characters demonstrating significance of intimacy and connection to land. A thoughtfully-curated colour palette picked from the artwork itself combines the earthy Australian soil with passion for change in the Hills. Growing up in the area myself, it was an absolute honour to be involved with such an incredible, knowledgeable group, striving for equality and acceptance of all humans.
creative direction
