Brand Identity, packaging
The period product you can trust is doing good things for you and the planet. Driven by inclusivity, accessibility and sustainable practices, the product packaging minimizes stress while simultaneously reducing your environmental footprint every single month. Hey Freya is the thoughtfully-designed period product you didn’t know you needed.
hey freya
brief
Develop a sustainable, innovative packaging solution in response to market needs; supported by a cohesive brand identity and product artwork.
Silver Winner in Packaging Design for Social Change
Silver Winner in Packaging Design for Graphic Design
Designed to educate and empower, Hey Freya demonstrates to consumers how their eco-concious choices can benefit the planet. Every inch of the packaging is bio-degradable, utilising innovative, environmentally-friendly materials.
The Plantable tampon box is composed of seed paper to be planted in soil after use. Each product in the range correlates to a different native plant that can be grown.
The flushable tampon wrapper is 100% dissolvable paper made of wood pulp and can be flushed down the toilet after use - instantly dissolving in water in under 30 seconds!
The packaging design aims to minimize stress while reducing your environmental footprint. The ergonomic palm-sized box features flip-out dispenser allowing the tampon to slide out swiftly, enabling an easy-closure mechanism.
creative direction
