Web Design, Brand Identity
The hottest underground electronic music festival to hit Australian warehouses this summer. Boasting a packed 3 days of premier artistry and hypnotic craftsmanship from a sweltering lineup of global talents, the elektrik experience is not to be missed.
elekrik eel
Welcoming fresh festival youth to nostalgic rave-veterans, Elekrik Eel is designed to captivate and excite. Born in the synthwave-acid house era, the vibrant 90’s neon approaches a sleek Y2K iconography style. The brand honors a love for quintessential underground clubbing and tech-talent, appreciated by music-lovers between 18 to 35 years old.
Driven by user-experience and immediate engagement, the website evokes a sense of curiosity and familiarity. With functionality at the fore-front, the landing page fulfills all immediate user-needs from ticket sales, set times, line-ups to essential event info and maps. For an elevated brand experience and to generate a sense of FOMO, I embedded additional components into the site including categorized Spotify playlists, hype reels, partner brands and event galleries. Use of subtle but responsive animation and micro-interactions compliment the interface creating an overall attractive, easy digital experience.
creative direction
