Web Design, Brand Identity
The hottest underground electronic music festival to hit Australian warehouses this summer. Boasting a packed 3 days of premier artistry and hypnotic craftsmanship from a sweltering lineup of global talents, the elektrik experience is not to be missed.
elekrik eel
Welcoming fresh festival youth to nostalgic rave-veterans, Elekrik Eel is designed to captivate and excite. Born in the synthwave-acid house era, the vibrant 90’s neon approaches a sleek Y2K iconography style. The brand honors a love for quintessential underground clubbing and tech-talent, appreciated by music-lovers between 18 to 35 years old.
Driven by user-experience and immediate engagement, the website evokes a sense of curiosity and familiarity. With functionality at the fore-front, the landing page fulfills all immediate user-needs from ticket sales, set times, line-ups to essential event info and maps. For an elevated brand experience and to generate a sense of FOMO, I embedded additional components into the site including categorized Spotify playlists, hype reels, partner brands and event galleries. Use of subtle but responsive animation and micro-interactions compliment the interface creating an overall attractive, easy digital experience.
creative direction
![](https://static.wixstatic.com/media/6fb08c_eb5bfdad3b6446a88e650f4cd6ff9774~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Elekrik_Eel_Festival_08_edited.jpg)
![](https://static.wixstatic.com/media/6fb08c_2840ad3d97364f6ca0ab6dcb20390fbc~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Elekrik_Eel_Festival_02_edited.jpg)
![](https://static.wixstatic.com/media/6fb08c_7df4ee41611b47c59c0956dcf3badb7d~mv2.jpg/v1/fill/w_973,h_973,al_c,q_85,enc_auto/6fb08c_7df4ee41611b47c59c0956dcf3badb7d~mv2.jpg)
![](https://static.wixstatic.com/media/6fb08c_4251e02ffbda4ca3acbda0fd32080336~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Elekrik_Eel_Festival_10_edited.jpg)
![](https://static.wixstatic.com/media/6fb08c_7e529c5fe8ff4dc0bbcdf0d659de7913~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Elekrik_Eel_Festival_09_edited.jpg)
![](https://static.wixstatic.com/media/6fb08c_82fe8ebb1997478f9ad8cc39ecacbba2~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Brand%20Identity.jpg)
![](https://static.wixstatic.com/media/6fb08c_4251e02ffbda4ca3acbda0fd32080336~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6fb08c_4251e02ffbda4ca3acbda0fd32080336~mv2.jpg)
![](https://static.wixstatic.com/media/6fb08c_b14cb8c9bd364cab9f286646a119f8b4~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Mob%20Mockup_edited.jpg)
![](https://static.wixstatic.com/media/6fb08c_69023ae4fa524e668f6debdcabcacdf3~mv2.jpg/v1/fill/w_980,h_735,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6fb08c_69023ae4fa524e668f6debdcabcacdf3~mv2.jpg)
![](https://static.wixstatic.com/media/6fb08c_4e75173e8cae4ffbb679380296e72f55~mv2.jpg/v1/fill/w_980,h_585,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/6fb08c_4e75173e8cae4ffbb679380296e72f55~mv2.jpg)